Paper News in a Digital Age August 29
Last night, NBC Nightly News broadcast this fairly melancholy report of the business problems of Maine’s largest daily newspaper. In spite of the fawning visuals of Portland’s working waterfront and lighthouses, this isn’t exactly the kind of national news coverage we like to see.
A lot of Mainers are fairly pessimistic about the future of our daily paper. Even though a new group of buyers has expressed interest, it’s hard for most people to see how they’ll overcome the problems of declining ad revenue and subscription rates that have sent the existing publishers into deep debt.
But it’s also hard to imagine Portland without any kind of daily paper. After all, despite its focus on Portland, the Press Herald is widely read all over the state. When its website went down for a few days last month, even some of its crankiest critics at the right-wing discussion forum “As Maine Goes” were griping at not being able to read the news. “I agree that the content is generally rubbish, but I like to at least look at it,” was one representative comment (AMGers never miss an opportunity to complain).
If the Press Herald ceases to publish, some other paper or papers will probably rush in to fill the void. For instance, the Forecaster already publishes different regional editions almost every day, and it also lacks the bigger paper’s bureaucratic management and aging capital plant - the Forecaster could be the JetBlue to the Press Herald’s United.
Or maybe the Bangor Daily News, a paper that still feels heavy and lush with local news reports compared to the Press Herald’s recent weight loss, might hire away some Press Herald reporters and open up a lively Portland bureau.
But neither of these scenarios would be ideal. After all, the Press Herald’s reporters are also the business’s best asset - their local knowledge, writing skills, and connections are worth far more than the printing presses in a digital age. If they lose their jobs and leave the state, Maine will lose a tremendous source of “social capital” - people whose business is knowing and publicizing what’s going on in our communities.
The internet age is often blamed for ruining the newspaper business model, which has traditionally relied more on things like classified ad revenue, print subscriptions, and throwaway flyer inserts than on the value of its core reporting staff and their storytelling abilities. Traditionally, the monetary value of the ads and subscriptions supported the social value of the news.
Now the newspapers’ monetary values - as a place to print and see ads - are becoming obsolete, thanks to the Internet. But at the same time, the Internet age has made the newspapers’ core service - its social connections, content, storytelling, and ability to promote discussion among its readers - more valuable than ever. If newspapers could find some way to capitalize on these values, then this could be a fantastic opportunity for newspapers to radically improve their business models and their reporting.
In other words, perhaps the internet can help newspapers focus on what’s really important to their business model, and even provide some examples for how a 21st-century newspaper should operate.
I have a few ideas for how a print newspaper like the Portland Press Herald could survive in a digital age, and I’ll share some of them here early next week. But we’d love to hear your ideas as well - let’s hear them in the comments!

